Search Engine Optimisation (SEO) is a standard marketing technique employed by businesses all over the world. It helps them to stand out from their competitors and gain a competitive edge over their rivals.
Why is SEO important for businesses?
There are countless benefits of employing digital marketing tactics for business. The question is, why should customers buy your products and services? The answer is simple. The more exposure your brand has online, the more customers recognise your brand. Customers nowadays use the internet more than ever to decide which product to buy. Almost 60% of the traffic for a particular keyword go to the first ranked website on the Search Engine Result Pages (SERPs). The rest of the traffic is shared by the second-, third- and fourth-ranked sites. This means, unless your site is listed among the top results, you are losing business to your rivals. Therefore, internet marketing services can make a massive difference for your business’ sales.
Why should companies invest in SEO activities?
If you’re still on the fences about spending your marketing budget on SEO, the following benefits might help you make up your mind.
1. A properly optimised website ensures not only improved rankings but also a better user interface.
User experience has become a crucial ranking factor for search engines. Therefore, users are more likely to engage your business if they have a pleasant browsing experience. Search engines such as Google are constantly checking sites for usability factors like a mobile-friendly design, time spent on a site, low bounce rates, good click through rates, etc.), and adequate integration of visual and audio-visual content that are relevant to your content. A combination of these elements is crucial for pleasing your site visitors. The more your users like the browsing experience, the more likely they are to be converted as a customer. It also comes with more trust for the brand and increased brand loyalty.
2. SEO activities account for as much as sixty-four percentage of all visits to a website.
Web traffic from organic searches is an excellent way to get potential customers over to your site. EJA Solutions Swindon SEO services do just that for businesses. A study conducted 310 million visits to 30 various websites concluded that organic or free search accounted for about 64% of all referral traffic. It only reinforces the belief that organic search remains a major source of Web traffic for most companies.
3. SEO leads convert more customers in the long run than outbound leads or cold-sell tactics.
Cold-sell tactics or outbound leads are nowhere near as effective as they were before. Customers don’t appreciate being cold sold anymore. Outbound leads are now taken as an invasion of privacy. A Search Engine Journal article expressed that success rate for outbound leads is 1.7%. Meanwhile, the success rate of online leads is 14.6%. Therefore, companies should focus more on converting leads through digital marketing tactics rather than the alternative.
4. SEO marketing methods result in more leads than paid media, self-sourced leads, and outbound leads.
Inbound marketing practices like digital marketing have been the primary source of leads for non-profit, business-to-business, business-to-customers companies. The numbers of leads generated in this fashion, compared to other methods (e.g., paid ad campaigns), clearly show that online marketing practices offer the best Return On Investment (ROI). Out of a thousand clicks from paid ads, 2% of the visitors will be converted into customers when compared to 4% of all organic searches. The ROI is much higher from an SEO campaign at a far lesser cost making it the better choice for companies to employ.
5. Unlike paid ad campaigns, the results you get from SEO are permanent.
Regarding paid ad campaigns, companies have to continue the campaigns to benefit from the increased traffic and resultant sales. Therefore, the results stop coming when you stop paying for them. Pay-per-click campaigns are inherently short-term booster tactics with short-term success. If you want long-term results, SEO campaigns are what you should be investing in. Once you reach the top spot, it is very tough for another company to take it away from you.
If you still haven’t made preparations to optimise your website for search engines, it is high time you get started. The world is moving forward with new SEO tactics, and you shouldn’t be lagging behind. Get in touch with a Swindon SEO expert today and avail the benefits SEO has to offer.
By EJASol| 2017-08-06T21:36:35+00:00 February 6th, 2017|Categories: Business|Comments Off on